Advertising & IMC : (Record no. 92)

000 -LEADER
fixed length control field 02079cam a2200361 i 4500
001 - CONTROL NUMBER
control field 17784837
003 - CONTROL NUMBER IDENTIFIER
control field URBE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180212093047.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field a||||gr|||| 001 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130620s2015 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013023260
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133506884
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
246 3# - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated marketing communication
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc c2015
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 639 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 609-619) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Part 2. Principle: be true to thy brand - and thy consumer -- How brand communications works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Part 3. Practice: Developing breakthrough ideas in the digital age -- The creative side -- Promotional writing -- Visual communication -- Part 4. Principle: Media in a world of change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Part 5. Principle: IMC and total communication -- Public relations -- Direct response -- Promotions -- The principles and practice of IMC -- Evaluating IMC effectiveness.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Non-fiction URBE Library URBE Library General Stacks 02/12/2018 Purchse   HF5823 .W455 2015 Copy1 0023 04/29/2020 1 02/12/2018 Books
          Non-fiction URBE Library URBE Library General Stacks 02/12/2018 Purchase   HF5823 .W455 2015 Copy2 0068 04/29/2020 2 02/12/2018 Books

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